Thyla Mobile Experience: A UX Concept
This video showcases a conceptual UX experiment designed to translate the identity of Thyla Botanical Seltzer into a native mobile experience. Created as a design draft, the interface explores how earthy, organic textures can coexist with the rigid structures of modern app design, utilizing high-contrast typography and immersive imagery to capture the brand's untamed ethos without relying on audio cues.
Watch below to see the prototype in action on a phone framework. Key interactions include a horizontal snap-scroll for intuitive product discovery, dynamic header elements that visually invert using mix-blend modes.
